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The journal
Journal
Notes on brand, craft and the business of being noticed — written when we have something worth saying, not on a schedule.
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Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
What a brand is actually for
A logo is the smallest part of the job. The rest is deciding what you stand for and then refusing to say anything else.
The audit we run before any new project
Five questions that tell us — and you — whether the problem is the marketing, the message, or the offer itself.
Why we still draw by hand first
The fastest tool is not always the right one to start with. A note on pace, and on the ideas that only survive a slower medium.
Consistency beats intensity, every time
The brands that win are rarely the loudest. They are the ones that said the same true thing for long enough that people believed it.