We start by listening
Interviews with the people who know the business best, a look at what the numbers actually say, and an honest read of how you sound today.
- Stakeholder interviews
- Competitor and category review
- Audience and channel audit
Service 01
Brand strategy
Before anything is designed, we agree what the brand is for. Three weeks that decide the next five years of everything you make.
- Duration
- 3 weeks
- From
- £2,400
- Deliverable
- One page you can act on
What it involves
The work, in three parts
Then we decide what to say
One page you can hand to anyone: who it is for, what they must believe, and the sentence we will defend for the next five years.
- Positioning statement
- Messaging framework
- Tone of voice
And put it to work
The strategy only counts once it reaches people, so we leave you with the words, the templates and the plan to keep using them.
- Launch narrative
- Channel plan
- Working session with your team
The weeks
How the three weeks run
Short, dated and predictable. You will know what is happening and what we need from you before it starts.
-
01
Kick-off
One session with everyone who has an opinion, so we hear them all at once rather than in sequence.
-
02
Interviews
Four to six conversations with your team and, where we can, your customers.
-
03
Draft
The positioning takes shape and comes back to you as one page, not a deck.
-
04
Agree
One round of changes, then the final page and a working session to put it to use.
What it costs
Two ways to take it on
Fixed price either way. The strategy alone, or the strategy with the identity that follows from it.
Strategy only
£2,400 three weeks
For teams who can make the work themselves once they know what to make.
- Audit and interviews
- Positioning statement
- Messaging framework
- One working session
Strategy + identity
Most chosen£6,800 six to eight weeks
The strategy and the visual system that carries it — the usual next step.
- Everything in Strategy only
- Logo and marks
- Type, colour and layout system
- Core templates
- Guidelines
Prices exclude VAT. Payment in two instalments, the first before the work begins.
Where it led
Strategy work we are proud of
Questions
About this engagement
Do we need strategy if we already have a logo?
Usually yes. A logo answers what you look like; strategy answers why anyone should care. The second one is what makes the first one work.
Who needs to be in the interviews?
Whoever knows the business best — often the founder, whoever sells, and whoever answers customers. Four to six people is plenty.
What do we get at the end?
One page: positioning, audience, messaging and tone, with the reasoning behind each. Plus the working session to put it into practice.
Can we go straight to identity afterwards?
That is the usual path, and the strategy fee comes off the identity engagement if you continue within three months.
Next step
Ready to know what you stand for?
Tell us where the brand is today. We will tell you whether three weeks is what you need.